{"id":545,"date":"2025-06-19T11:13:30","date_gmt":"2025-06-19T09:13:30","guid":{"rendered":"https:\/\/rural-green.raris.org\/?p=545"},"modified":"2025-06-19T11:19:21","modified_gmt":"2025-06-19T09:19:21","slug":"demetra-knjazevac","status":"publish","type":"post","link":"https:\/\/rural-green.raris.org\/bg\/uncategorized\/demetra-knjazevac\/","title":{"rendered":"\u201cDemetra\u201d Knja\u017eevac"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"545\" class=\"elementor elementor-545\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce33680 e-flex e-con-boxed e-con e-parent\" data-id=\"ce33680\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1778efb elementor-widget elementor-widget-heading\" data-id=\"1778efb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cDemetra\u201d Knja\u017eevac<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e150825 e-flex e-con-boxed e-con e-parent\" data-id=\"6e150825\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b65df3a elementor-widget elementor-widget-text-editor\" data-id=\"6b65df3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cDemetra\u201d, Branka Radi\u010devi\u0107a 2<strong>, <\/strong>Knja\u017eevac, Serbia<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/demetra.co.rs\/\">https:\/\/demetra.co.rs\/<\/a><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Demetra is a company owned by Mr. Milovan \u0110uri\u0107, specializing in the processing of fruits, vegetables, and meat. Established in 2018, Demetra was founded in response to the owner&#8217;s need to provide high-quality nutrition for residents and staff in his two retirement homes.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Mr. Milovan \u0110uri\u0107 owns two retirement homes\u2014one in Knja\u017eevac (operating since 2010) and another in Bor (since 2018). These facilities accommodate around 180 residents and over 60 employees daily, meaning meals must be provided three times a day for more than 240 people, year-round.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In the early years of running the retirement homes, the owner faced challenges with product quality and price fluctuations due to market seasonality. To address these issues, he founded Demetra, a company dedicated to processing fruits, vegetables, and meat. Over the past few years, he has acquired additional land for self-sustained farming. Agricultural products from Demetra\u2019s own 7-hectare farm are partially used to feed residents in the retirement homes, while the rest is sold commercially.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Annual Production Capacity is around 15,000 liters of juice, 5 tons of savory products (pickles, preserves), 2 tons of sweet products (jams, compotes)\u00a0 and 10 tons of dried meat products.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Circular Economy Principles Applied by Demetra:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Processes and preserves fruits and vegetables primarily from its own farm \u2014over 60% of raw materials are self-produced.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Produces 100% natural juices \u2014 no added sugar, preservatives, artificial colors, or flavors.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Traditional production methods for jams, fruit spreads, compotes, brandy, ajvar (roasted pepper spread), and winter preserves. For example, ajvar is made using wood-fired stoves (&#8220;Smederevac&#8221;) for authentic flavor.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Produces dried meats from pigs raised on the farm, fed with food scraps from the retirement homes.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Uses short supply chains \u2014 most products are sold through two company-owned stores (in Knja\u017eevac and Bor) or directly to bulk buyers, avoiding middlemen.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Encourages resident engagement \u2014 retirement home residents can participate in light gardening activities (e.g., tending to their own trees or tomatoes) if they wish.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li>Utilizes renewable energy \u2014 biomass for heating and solar panels for hot water.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Demetra combines traditional food processing, self-sufficiency, and sustainable practices to ensure high-quality nutrition while minimizing waste and environmental impact.<\/p>\n<p><!-- \/wp:gallery --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d51df1f e-flex e-con-boxed e-con e-parent\" data-id=\"d51df1f\" data-element_type=\"container\">\n\t\t\t\t\t<div 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elementor-gallery-item__image\" data-thumbnail=\"https:\/\/rural-green.raris.org\/wp-content\/uploads\/2025\/06\/viber_slika_2025-04-11_18-50-39-120-224x300.jpg\" data-width=\"224\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cDemetra\u201d Knja\u017eevac \u201cDemetra\u201d, Branka Radi\u010devi\u0107a 2, Knja\u017eevac, Serbia https:\/\/demetra.co.rs\/ Demetra is a company owned by Mr. Milovan \u0110uri\u0107, specializing in the processing of fruits, vegetables, and meat. Established in 2018, Demetra was founded in response to the owner&#8217;s need to provide high-quality nutrition for residents and staff in his two retirement homes.\u00a0 Mr. Milovan \u0110uri\u0107 [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-545","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/rural-green.raris.org\/bg\/wp-json\/wp\/v2\/posts\/545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rural-green.raris.org\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rural-green.raris.org\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rural-green.raris.org\/bg\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rural-green.raris.org\/bg\/wp-json\/wp\/v2\/comments?post=545"}],"version-history":[{"count":8,"href":"https:\/\/rural-green.raris.org\/bg\/wp-json\/wp\/v2\/posts\/545\/revisions"}],"predecessor-version":[{"id":565,"href":"https:\/\/rural-green.raris.org\/bg\/wp-json\/wp\/v2\/posts\/545\/revisions\/565"}],"wp:attachment":[{"href":"https:\/\/rural-green.raris.org\/bg\/wp-json\/wp\/v2\/media?parent=545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rural-green.raris.org\/bg\/wp-json\/wp\/v2\/categories?post=545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rural-green.raris.org\/bg\/wp-json\/wp\/v2\/tags?post=545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}